Analysis
The hotels winning in AI search aren't the ones you'd expect
What we found checking properties against the questions travellers actually ask — and why the ones that appear have almost nothing in common with the ones that spend the most.
Home / Insights
Insights
Findings, not opinions
We write about what we measure. Where a piece contains a number, that number came from queries we ran ourselves.
Method
Why your website is not the answer
Roughly 82% of AI citations come from earned media rather than a brand's own site. What that means for a hotel that has just finished a redesign.
Coming soon
Agentic commerce
Can AI book your hotel without you?
The infrastructure arrived faster than expected and is mostly not working yet. Why the preparation is the same work either way.
Coming soon
Practical
The eight checks that reveal whether AI can read your site
Crawler permissions, rendering, hidden content and structured data — the audit we run in the first week of every engagement, written so you can run it yourself.
Coming soon
Where we publish
Longer pieces appear on Medium first, where they reach a wider hospitality audience, and are summarised here. If you would rather receive them directly, mention it when you request a visibility check.