Structural finding
One group. Eight brand names. A hundred strangers.
Why scale can work against a multi-brand hotel group in AI answers, and what the fix actually involves.
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The 84% problem
Your website is not the answer
Most AI citations come from sources a hotel does not control. Here is where they actually come from, and what that means for a redesign budget.
Method
One reading is noise
AI answers change day to day, and often minute to minute. That is not a reason to avoid measuring them — it is the reason the method has to be fixed.
Distribution
When the agent books the room
We tested seventeen hotel and OTA domains for agent-readiness. None passed. Here is why that matters less than it sounds, and what does.
Longer pieces are also syndicated to Medium, published here first.